Digital Marketing Analysis

Digital marketing analysis is an essential aspect of successful online marketing campaigns. It involves evaluating and interpreting various data points to optimize strategies, improve performance, and achieve business goals. In this digital age, understanding and leveraging data is key to staying ahead of the competition.

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Our Digital Marketing Analysis Services

Complere Infosystem provides the opportunities it presents—enhanced decision-making capabilities, improved customer experiences, and the ability to innovate more rapidly—make it a worthwhile endeavor for any data-driven organization.
We have over 200 data experts onboard and over 30 data projects in our portfolio.

Review of Business Goals

Companies perform an in-depth assessment of your business objectives. Understanding your goals is crucial for tailoring effective marketing strategies. And we analyze your existing marketing initiatives, identifying areas for improvement and alignment with your overall business vision.

Competitor Analysis

We delve into both your offline and online competitors. This involves evaluating their digital presence, marketing tactics, and performance metrics. And by this we understand your competitive landscape, you gain insights into industry trends, potential gaps, and opportunities.

Target Persona and Audience Research

We update and refine your target persona and audience profiles. This involves understanding your ideal customer demographics, behaviors, and preferences.We use data-driven insights to create accurate audience segments, ensuring your marketing efforts resonate with the right people.

Marketing Channel and Strategy Recommendations

Based on the analysis, companies provide actionable recommendations for your marketing channels and strategies. Whether it’s optimizing your SEO, refining your paid campaigns, or enhancing your social media presence, they guide you toward effective approaches.

Conversion Rate Optimization (CRO):

We focus on improving your website’s conversion rates. CRO involves analyzing user behavior, identifying bottlenecks, and optimizing elements such as landing pages, forms, and calls-to-action.By enhancing the user experience and streamlining the conversion process, you can maximize the value of your digital marketing efforts.

Functional Testing

Validate that your software functions as intended with our comprehensive functional testing services, which cover all aspects of software functionality.

How can you benefit from Digital Marketing Analysis?

Informed Content Creation

Optimized SEO Content

Effective Social Media Campaigns

Personalized Messaging

How it Works

01. Data Collection and Aggregation

03. Exploratory Analysis and Visualization

Exploring Patterns: Analysts explore the data to identify patterns, trends, and correlations. Visualization tools (such as charts, graphs, and heatmaps) help make sense of complex data
Segmentation: Data is segmented based on user demographics, behavior, or other relevant factors. This allows for targeted insights
Identifying Opportunities: By analyzing user journeys, drop-off points, and funnel stages, companies uncover optimization opportunities.

02. Data Processing and Cleaning

Data Transformation: Raw data is processed to extract meaningful insights. This involves cleaning, structuring, and transforming the data into usable formats.
Removing Noise: Irrelevant or erroneous data points are filtered out. Ensuring data accuracy is crucial for reliable analysis.
Normalization: Data is standardized to facilitate comparisons across different time periods or channels.

04. Insights and Actionable Recommendations

Interpreting Results: Analysts interpret the data to derive actionable insights. For example, understanding which content drives the most conversions or which channels perform best.
Recommendations: Based on insights, companies provide specific recommendations. These could include adjusting ad spend, optimizing landing pages, or refining content strategies.
Continuous Iteration: Digital marketing analysis is an ongoing process. Regular reviews and adjustments ensure that strategies remain effective.

01. Strategy

During this phase we will explore an existing ecosystem including:

02. Discovery phase

We offer a Discovery Phase as a service to help you validate your idea, choose a tech stack, estimate ROI, and build a feasible prototype.

Defining client’s business needs
Analysis of existing reports and ML models
Review and documentation of existing data sources, and existing data connectors
Estimation of the budget for the project and team composition.
Data quality analysis
Detailed analysis of metrics
Logical design of data warehouse
Logical design of ETL architecture
Proposing several solutions with different tech stacks
Building a prototype.

03. Development

Based on your needs and chosen tech stack, our experts will build a robust data warehouse. Some of the steps will include:

Physical design of databases and schemas
Integration of data sources
Development of ETL routines
Data profiling
Loading historical data into data warehouse
Implementing data quality checks
Data automation tuning
Achieving DWH stability.

04. Ongoing support

We will help you build a dedicated team for ongoing support of the data warehouse. Overall, the support will cover:

Fixing issues within the SLA
Lowering storage and processing costs
Small enhancement
Supervision of systems
Ongoing cost optimization
Product support and fault elimination.

Why Digital Marketing Analysis Matters?

Data-Driven Decision Making

Analyzing data helps in making informed decisions and tailoring marketing strategies based on concrete insights.

Measuring ROI

It allows businesses to measure the return on investment (ROI) of their digital marketing initiatives and optimize budgets accordingly.

Enhanced User Experience

Through analysis, you can understand user behavior, preferences, and interactions, enabling you to enhance user experiences on your digital platforms.

Competitive Edge

Analyzing competitor strategies helps in identifying strengths and weaknesses, aiding in creating a competitive edge.

Key Components of Digital Marketing Analysis

Website Traffic Analysis

Understanding how users interact with your website is fundamental. Analyze traffic sources, user behavior, page performance, and conversion paths to optimize the website for better results.

Sales and Conversion Analytics

Evaluate the performance of your social media campaigns, including engagement metrics, audience growth, and sentiment analysis. This data helps refine your social media strategy for optimal impact.

Email Marketing Analysis

Analyze email marketing campaigns to understand open rates, click-through rates, conversions, and audience engagement. Insights gained can guide future email campaigns for better results.

SEO Analysis

Analyze search engine optimization efforts to improve organic visibility. Assess keyword performance, backlinks, on-page SEO, and technical SEO to enhance search engine rankings.

Pay-Per-Click (PPC) Campaign Analysis

Evaluate the effectiveness of paid advertising campaigns. Analyze ad performance, click-through rates, cost per conversion, and ROI to optimize PPC strategies.

How We Can Help?

We specialize in providing comprehensive digital marketing analysis services. Our team of experts is dedicated to helping businesses understand and leverage their digital marketing data for maximum impact.